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news and press Press releases De Amersfoortse gaat verder onder de naam asr
Press Utrecht 22 March 2021 09:50 EU/Amsterdam

De Amersfoortse will continue under the name a.s.r.

On 19 April 2021, a.s.r. will discontinue De Amersfoortse brand and the income and health insurance policies for self-employed persons and employers will be offered under the a.s.r. brand. With this step, a.s.r. wants to further strengthen its brand.

The name change has no consequences for the customers of De Amersfoortse. They will retain the products and service they are used to, but will receive information about their insurance policies in the name of a.s.r. from now on. Nothing will change for intermediaries either. They will keep the same contacts at a.s.r. and can also continue to count on the support they are used to.

Jos Baeten, CEO of a.s.r.: ‘Since the merger in 1997, De Amersfoortse has been part of a.s.r. and since the merger of the business units in 2009, both brands have been working together as one team. By moving forward with one brand for self-employed persons and employers, we will strengthen our brand and further enhance our market position. The unique character of De Amersfoortse as a reliable and supportive insurer in the field of income and health insurance will certainly not be lost: a.s.r. will continue to be a reliable partner for self-employed persons, employers and advisors with the same employees, the same insurance policies and the same services.’

The De Amersfoortse brand and associated expressions will disappear from the market as of 19 April. All information on income and health insurance can then be found on asr.nl. Customers can also contact their insurance advisor for advice and information.

Corporate Communication De Amersfoortse Disability
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