Executive Board

The Executive Board is responsible for the realization of corporate objectives, the strategy with its associated risks and the development of the results. The Executive Board takes the interests of the entire company into consideration.
For the Rules of Procedure Executive Board of ASR Nederland N.V. and other governance documents, go to the page Corporate Governance under 'Rules of Procedure a.s.r.'.
  • Jos Baeten

    Jos Baeten (Dutch, 1958) is the Chairman of the Executive Board of a.s.r. His areas of responsibility are Group Risk Management, Human Resources, Services, Legal & Integrity, Corporate Communications and Audit.

    Jos Baeten studied law at Erasmus University Rotterdam and started his career in 1980 when he joined Stad Rotterdam Verzekeringen N.V., one of a.s.r.’s main predecessors. He joined the Executive Board of Stad Rotterdam Verzekeringen N.V. in 1997 and was appointed CEO of this company in 1999. He then joined the Management Board of Fortis ASR Verzekeringsgroep N.V., becoming Chairman of the Board of De Amersfoortse Verzekeringen N.V. in June 2003. In 2005, Jos Baeten was appointed Chairman of the Board of Directors of Fortis ASR Verzekeringsgroep N.V.

    Jos Baeten was appointed CEO of a.s.r. on 26 January 2009
    Current term of office: 2020 - AGM 2024

    Additional positions
    Currently, Jos Baeten is a member of the Executive Board of the Dutch Association of Insurers (Verbond van Verzekeraars) and a member of the Supervisory Board of the Efteling B.V. In addition, he is a member of the General Administrative Board of VNO-NCW and a Board Member of Stichting Grote Ogen and Stichting Fietshelm is Hoofdzaak. Per 1 February 2021, Jos Baeten is a member of the Advisory Board of the Nyenrode Executive Insurance Program.
  • Ingrid de Swart 

    Ingrid de Swart (Dutch, 1969) is a Member of the Executive Board of a.s.r. Her areas of responsibility are IT&C, Customer experience & Digital, Life & Pensions, Disability, P&C, Funeral, Mortgages, Health, Ditzo and Distribution.

    Ingrid de Swart studied Dutch language and literature at Utrecht University. At CEDEP in Fontainebleau Ingrid followed the Young Executive Programme and the General Management Programme. In addition to various other leadership, management and intervision programmes, she attended the Advanced Management Programme at Wharton University in Pennsylvania in 2014.

    Ingrid de Swart was a Board Member and COO Retail at Aegon Nederland from 2017 until May 2019 and was amongst other things responsible for its digitalization programme. Prior to that, she worked at Delta Lloyd from 2001 to 2017 in various management and executive positions. From 2009 to 2013 she was CEO of ABN AMRO Insurance and after that Chairperson of the commercial division of Delta Lloyd. From 2014 to 2017 Ingrid de Swart was a member of the Executive Board of Delta Lloyd.In this role Ingrid de Swart was amongst other things responsible for IT, digitalization and innovation.

    Ingrid de Swart was appointed as member of the Executive Board on 1 December 2019.
    Current term of office: 2019 - AGM 2023

    Additional positions
    Ingrid de Swart is board member of Thuiswinkel.org and also a member of the Supervisory Board of Thuiswinkel B.V.

  • Annemiek van Melick
    Annemiek van Melick (Dutch, 1976) serves as CFO of a.s.r. Her areas of responsibility are Finance, Risk & Performance Management, Group Balance Sheet Management, Group Asset Management and a.s.r. Real Estate.

    Annemiek van Melick studied Dutch Law at the University of Utrecht and Financial Management at Nyenrode Business University. Annemiek van Melick started her career in 2001 as consultant in the field of capital market transaction at Goldman Sachs in London, and later on became a mergers and acquisitions consultant at Lehman Brothers. From 2008 to 2012 Annemiek van Melick was Director Corporate Strategy and M&A at SNS REAAL. After that, Annemiek van Melick worked from 2012 to 2014 as Chief Financial & Risk Officer at SNS Retail Bank (a business unit of SNS REAAL). Annemiek van Melick’s last position was at de Volksbank as member of the Executive Board and CFO from 2014 to September 2019.

    Annemiek van Melick was appointed as a member and CFO of the Executive Board on 12 February 2020.
    Current term of office: 2020 - AGM 2023

    Additional positions
    Annemiek van Melick is a member of the Supervisory Board of Royal Swinkels Family Brewers.

Business Executive Committee

a.s.r. has a Business Executive Committee (BEC). The BEC consists of the members of the Executive Board, the Chief Risk Officer (CRO) and the directors who represent a number of business areas. The objective of the BEC is to further strengthen the alliance between business units at group level and to be able to achieve the goals set at group level.