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About a.s.r. The story of a.s.r.

The story of a.s.r.

a.s.r.’s raison d’être is to help people. If we do that right, we'll have a healthy future. We help customers share risks and build up capital for the future. We are only satisfied if our customers are getting value for premium paid and their financial advisors believe that a.s.r. is providing the right level of service and offering the right products and services.

Our story
a.s.r.'s rich history begins in 1720 with the start of the N.V. Maatschappij van Assurantie, Discontering en Beleening der Stad Rotterdam. But the foundation of our current organisation was laid in 2000 with the merger of Fortis AMEV and ASR Group (consisting of De Amersfoortse, Stad Rotterdam Verzekeringen and Woudsend Verzekeringen).
  • 1720 - Establishment of Stad Rotterdam Show
  • 1816 - Establishment of Woudsend Inrsurance Show
  • 1847 - Establishment of Let op uw Einde Show
  • 1883 - Establishment of De Utrecht (predecessor to AMEV) Show
  • 1920 - Establishment of Europeesche Verzekeringen Show
  • 1964 - Establishment of De Amerstoortse Show
  • 1965 - Establishment of Ardanta Show
  • 1981 - Falcon Life Show
  • 1990 - Merger between AMEV and VSB Group Show
  • 2000 - Merger between ASR Group and Fortis AMEV Show
  • 2005 - Integration Show
  • 2008 - Developments... Show
  • 2015 - Development Show
  • 2016 - Listing Euronext stock exchange Show
  • 2017 - The Dutch State completes the full divestment of a.s.r.  Show