Doenkracht

a.s.r.’s raison d’être is to help people. We help people in sharing risks and building up capital for later together. This requires that they are able to make considered financial choices. This is based on them being financially self-reliant. It is in this context that a.s.r.’s Doenkracht (the force of doing) can help. 

Supporting people with financial problems and preparing young people for financial choices and risks contributes to a financially aware, self-reliant and resilient society. Now and in the (distant) future.

This means that we fund projects in the field of financial education and teaching programmes and social programmes of organisations that help their participants with (impending) financial problems to prevent things from getting worse. In addition, Doenkracht encourages a.s.r. colleagues to roll up their sleeves with a variety of activities at social organisations.

With Doenkracht, we combine the activities of Aegon Nederland’s Stap vooruit (Step Forward) programme with those of a.s.r. foundation. All activities of Doenkracht tie in with two themes: 'Financial self-reliance' and 'Helping by doing'.


Financial self-reliance
This theme can be divided into two parts: A: an educational package that focuses on preventing financial problems. B: projects and programmes aimed at mitigating (impending) financial problems. Sometimes in combination with the expertise of our staff. These include activities that help schoolchildren and families make better financial choices. For example, by teaching about managing their finances and putting their financial administration in order.
Preventing financial problems

Financial education is relevant not only for the present, but also for the future. It enables people to make smart choices today and be prepared for financial challenges in the future. 86% of young people in the Netherlands are of the opinion that more attention should be paid at school to learning how to deal with money. By constantly being involved in financial education, a.s.r. contributes to a resilient society.

Mitigating (impending) financial problems

A financially aware, self-reliant and resilient society: now and in the (distant) future. With Doenkracht, a.s.r., together with partners, helps people on their way to financial self-reliance. We focus in particular on the cities of Enschede, Groningen, Heerlen, Leeuwarden and Utrecht, as this is where our offices are located. In these five cities, we focus on people with (impending) financial problems.

verzachten van financiële problemen - afbeelding

Helping by doing
This involves activities where colleagues help social organisations as a team, with the department or on the basis of individual registration. Sometimes by literally rolling up their sleeves for or together with clients. Colleagues who privately volunteer to help a social organisation can apply for financial support for this organisation. 

Social organizations often depend on volunteers in order to offer 'something extra'. Doenkracht aims to inspire as many colleagues as possible to volunteer. a.s.r. organises Social Team Activities (STA's) in which colleagues assist social organizations by physically rolling up their sleeves. Moreover, a.s.r. supports individual colleagues who perform voluntary work in their private environment with a financial contribution.


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