a.s.r. is main sponsor of the Avond4daagse for 4 years

Since February 2025, a.s.r. has been an official partner of the Koninklijke Wandelbond Nederland (KWbN) and main sponsor of the Avond4daagse. Every year, more than 500,000 children participate in the Avond4daagse. The goal of this collaboration is to encourage even more children and parents to start walking.

The Avond4daagse represents what a.s.r. values: getting active together, good health for everyone, and inclusion. As the proud main sponsor of the Avond4daagse, a.s.r. wants to contribute to strengthening the local organisation and increasing enthusiasm for walking, as an accessible way of exercising.