Doenkracht of a.s.r. helps people to become financially self-reliant, so that they can make considered choices for now and for the future. The programme supports people with financial problems and prepares youg people for financial choices. This is done through funding projects in the field of financial education and teaching programs and social programs that help prevent financial problems. Doenkracht also encourages a.s.r. employees to get involved in social organizations. All activities tie in with the themes 'Financial self-reliance' and 'Helping by doing'.
Since February 2025, a.s.r. has been an official partner of the Koninklijke Wandelbond Nederland (KWbN) and the main sponsor of the Avond4daagse. The goal of this collaboration is to encourage even more children and parents to start walking. The Avond4daagse represents what a.s.r. values: getting active together, good health for everyone, and inclusion. With this sponsorship, we aim to strengthen the local organisation and increase enthusiasm for walking as an accessible form of exercise.
As a financial service provider a.s.r. emphasises the importance of financial continuity for people, to enable them to take responsible risks and make well-informed financial choices. a.s.r. aims to contribute by helping to prevent people from getting into debt or to assist them getting out of debt. Back to the roots of insurance: Helping by doing.
a.s.r.’s sponsorship and donation policy fits in with these principles. The purely financial support hardly ever occurs anymore. It is mostly a combination of material and substantive support.
a.s.r. is committed to conserving cultural and social heritage and is involved in a number of nation-wide and local foundations. a.s.r. predecessor De Utrecht's historical library cabinet, for example, was given a sublime spot in our building after more than 40 years of peregrination. The local ties mostly stem from the past presence of an a.s.r. division in a city or town.