500 a.s.r. employees roll up their sleeves on first “Doenkracht Donderdag”

Today, more than 500 a.s.r. employees enthusiastically joined forces with 58 diverse community organisations for Doenkracht Donderdag. The employees are actively engaged in 6 of a.s.r.’s 7 branch cities: The Hague, Enschede, Groningen, Heerlen, Leeuwarden, and Utrecht. Notably, this marks the inaugural collective volunteer day organised by a.s.r., inspiring employees to collaborate and make a positive impact alongside as many colleagues as possible.

Under the name Doenkracht, a.s.r. is dedicated to social causes throughout the year. Doenkracht has curated a diverse range of activities for this Thursday, ensuring there’s something for everyone—from nature-related tasks to accompanying elderly individuals with dementia, assisting at a riding school, and refurbishing playground equipment.

Both Ewout Hollegien, the Chief Financial Officer at a.s.r., and Rozan Dekker, the Chief Risk Officer at a.s.r., are actively participating in one of these activities as well. Ewout is contributing to the jubilee project at Landgoed De Utrecht (“De Utrecht Estate”), where the ambitious goal is to plant no fewer than 5,500 trees of ten different species. Meanwhile, Rozan is engaged at the Loericker Stee nursing home in Houten, where she and her colleagues are providing an afternoon of entertainment for the residents.

Marijke Troost, the manager of Doenkracht at a.s.r., reflects: ‘Today marks the first Doenkracht Donderdag for many a.s.r. colleagues. It’s inspiring to witness so many colleagues enthusiastically participating in social activities. And it’s a two-way street: the involvement of 500 employees allows us to contribute more than 2,200 hours of social work in a single day, while also providing employees with the opportunity to connect with each other and explore the areas where their offices are located.’