From now on De Amersfoortse is a.s.r.
a.s.r. has decided to discontinue the De Amersfoortse brand. From today, income and health insurance policies for self-employed persons and employers will be offered under the a.s.r. brand. With this step, a.s.r. wants to further strengthen its brand. A national campaign to make this public is starting today.
Apart from the name change, nothing will change. Customers will retain the products and be able to continue to count on the service they are used to, but will receive information about their insurance policies in the name of a.s.r. from now on. Nothing will change for intermediaries either. They will retain the same contacts at a.s.r. and can also continue to count on the support they are used to.
Hella de Weger, Brand & Positioning Manager at a.s.r: ‘Today we are starting a campaign about the name change. De Amersfoortse and a.s.r. have been on the same team for a long time: we have been working from the same building for years and know one another through and through. Only the name on the policy was different. For a team that is so well matched, it’s only logical to carry the same name. In our campaign, we use a football team as a metaphor. A team that is perfectly in tune with one another, but where it is not clear who belongs to which team. And that is why we’re all wearing the same a.s.r. shirt now.’
The name change is the next step in further strengthening the a.s.r. brand. From now on, a.s.r. will also offer products and services under its own brand in the field of sustainable employability and thus wants to become even more relevant to employers and self-employed persons.
The campaign can be heard and seen from today on radio, TV, online and social media and in bus shelters.
Credits campaign
Strategy and creation: TheMerge
Media: Media Reverse
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2 May 2024Equal Pay for Men and Women at a.s.r.: No Gender Pay GapAccording to the annual Gender Pay Gap analysis, a.s.r. ensures equal pay for men and women performing equivalent work. This commitment to gender equality is reflected in the fact that there is no pay gap between male and female employees at a.s.r. In contrast, the average Dutch business had a pay gap of 6.9% in 2022. It is the first time that this analysis has been conducted since the integration of Aegon Nederland.
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25 Apr 2024a.s.r. joins Forum for Insurance Transition to Net-Zero (FIT)a.s.r. has joined the Forum for Insurance Transition to Net-Zero (FIT), a new initiative launched by the United Nations Environment Programme (UNEP). A total of 19 insurers and reinsurers worldwide have joined this initiative. FIT builds upon the efforts of the Net-Zero Insurance Alliance (NZIA). It provides a broader platform for collaboration and innovation and a.s.r. is one of the three Dutch insurers actively participating. a.s.r. hereby reaffirms its commitment to a sustainable and climate-neutral insurance sector.
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18 Apr 2024500 a.s.r. employees roll up their sleeves on first “Doenkracht Donderdag”Across the Netherlands, 500 a.s.r. employees will participate in activities on Thursday, April 18, during Doenkracht Donderdag (“Doenkracht Thursday”). On this day, employees will step away from their usual tasks and wholeheartedly engage in volunteer work across 6 of a.s.r.’s 7 business cities. a.s.r.’s social organisation, Doenkracht, collaborates with various organisations in and around these cities that can benefit from external help. This initiative marks the first time a.s.r. is organising such an event, drawing inspiration from Aegon Nederland, which previously introduced Vrijwilligerswerk Vrijdag (“Volunteering on Friday”). The commitment to community activities aligns with a.s.r.’s mission to empower individuals in the Netherlands to make informed financial decisions, fostering greater financial awareness, savvy, and resilience.