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a.s.r. offers a broad range of insurance products and services to both consumers and commercial customers. Each of our brands has its own mix of products and distribution channels.
Ardanta is a.s.r.’s funeral insurance brand. Most of Ardanta’s funeral insurance policies historically sold via the intermediary channel. Currently, Ardanta utilises a multi-channel distribution strategy by offering its products through intermediaries, direct salesforce and online. The Ardanta brand targets retail customers. With the acquisitions of AXENT and NIVO, a.s.r. has two additional funeral brands.