New official song for Avond4daagse sung by Sarita Lorena

The launch of the new official Avond4daagse song is the festive kick-off of the largest and most enjoyable walking event in the Netherlands. The song has a cheerful beat and a positive message, intended to make all young participants even more enthusiastic at the start. In the accompanying video clip, children show a special dance that is easy to follow, for example, during the Avond4daagse, at home, or at school.

Approximately 500,000 children participate in the Avond4daagse annually, with a total of 1.5 million people involved. With over 6,500 participating elementary schools, and children who participate on average four to six times, it is a tradition that has become an integral part of Dutch society. The Avond4daagse is an initiative of Koninklijke Wandelbond Nederland (KWbN) and is locally organized by enthusiastic volunteers. As of this year, a.s.r. is the main sponsor of the event.

The introduction of the song is part of the multi-year partnership between a.s.r. and KWbN. Through this collaboration, a.s.r. and KWbN emphasize their shared mission to get the Netherlands moving both literally and figuratively. As the new main sponsor of the Avond4daagse, a.s.r. aims to get even more people in the Netherlands walking, with the goal of making people more vital and healthier. “If children discover how fun walking is at a young age, it becomes a habit that benefits them throughout their lives,” says Hella de Weger, brand & marketing communications director at a.s.r. “We are pleased that through our collaboration with KWbN and by sponsoring the Avond4daagse, we contribute to developing this healthy habit.”

Gijs Janssen, director of KWbN, looks forward to the start of the Avond4daagse “In collaboration with a.s.r. and with hundreds of local organizers, we are making the Avond4daagse an even bigger celebration! This festive song connects the traditional values of the Avond4daagse with the present time. Walking is becoming immensely popular. Thanks to its low-threshold nature, it is the way for millions of people to get moving. Walking brings people into contact with themselves, their surroundings, and others. The Avond4daagse lets children experience in a playful way how fun and healthy walking is, and they carry that joy with them throughout their lives!”

The Avond4daagse song by Sarita Lorena can be listened to on all streaming platforms starting April 25. The video clip can be watched on YouTube.