news and press News asr gaat exclusieve samenwerking aan met Vitality Group
News Utrecht 20 February 2019 10:00 EU/Amsterdam

a.s.r. to enter into a long-term partnership with Vitality Group

a.s.r will be offering a new vitality concept in the Netherlands together with Vitality Group in late 2019; a.s.r. Vitality. It is a proven platform based on behaviour science that rewards customers if they work on a vital and healthy lifestyle. a.s.r. Vitality is the first vitality concept in the Netherlands directly related to a disability and health insurance product. The concept fits in with a.s.r.’s strategy to keep people healthy and vital in the context of sustainable employability.

Vitality is part of Discovery Group, a South Africa based insurer, and is the largest behaviour-change platform in the world. It has more than 10 million members and 20 years of experience having implemented it with leading insurers in twenty countries.
With this partnership, a.s.r. will be offering the so-called ‘shared-value concept’ for disability and health insurance products. This means that, when a customer lives a vital and healthier life, he may be rewarded for this in terms of a reward or even a premium discount. The benefit for a.s.r. is that the amount of claimes by healthy customers will decrease, which will help in keeping premiums affordable.

“I am very proud to announce this exclusive strategic partnership with Vitality Group,” says Jos Baeten, chairman of the Executive Board of a.s.r. “With a.s.r. Vitality, we add an essential element to our insurance products that may help our customers to live healthier lives and enjoy greater vitality. With this concept, we focus even more on health awareness and prevention, whilst offering comprehensive solutions with our disability and health insurance products.”

“a.s.r. takes wellbeing and health seriously and we believe that the Dutch market is ready for a programme like Vitality, which helps to improve behaviour and maintain good health,” said Barry Swartzberg, Chief Executive Officer of Vitality Group. “Vitality results in lowered healthcare costs and material benefits which are shared between policyholders, the insurer and society.”

a.s.r. Vitality is scheduled to start in the fourth quarter of 2019.
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