Jennifer Op ’t Hoog appointed new director Mortgages and Annemarel de Vos new director Health and a.s.r. online

Jennifer Op ’t Hoog, the new director Mortgages, joins from Hypotheken Data Netwerk (HDN), where she has been director since 2023. Prior to that, she held various roles at Achmea, including senior manager strategy & innovation and senior manager product management at Achmea Bank. In these roles, she was among other things responsible for integrating sustainability into strategy and business planning, developing data-driven innovations, and had end responsibility for product management and the development of mortgage and savings products.

Annemarel de Vos, the new director Health and a.s.r. online, started her career at a.s.r. as a management trainee. She subsequently held various management positions over a period of 15 years within a.s.r.’s non-life insurance business and within Health. For the past three years, she has been a member of the Health management team, where she is responsible for customer service, operations and information management, and is the driving force behind all major initiatives in the field of AI. Since 1 October 2025, Annemarel has also been a statutory director of the legal entities of the health business.

Ingrid de Swart, intended CEO of a.s.r.: ‘We are very pleased to be able to announce the appointments of Jennifer and Annemarel today. Jennifer brings a great deal of knowledge and experience in the field of mortgages, enabling us to further develop our ambitions in this area. With Annemarel, who has proven herself in the Health management team in recent years, a talented internal candidate is progressing to a director-level position. These two candidates are a strong addition to a.s.r.’s senior management. We wish them both every success and enjoyment in their new roles.’